Robert Dutton.

Freelance Product Design


My name is Robert Dutton. I'm an experienced freelance product designer delivering creative product development services in the consumer & medical sector.


On this website you will find examples of my work and details of how I can help translate your ideas into commercially successful products.


I'm a freelance product designer based in Cheltenham, UK. Through my career I have gained a great deal of experience working with businesses, start ups & entrepreneurs; delivering new products across a broad range of markets and product categories.


As a freelance product designer I've had to opportunity to collaborate on some great new ventures, from Blue-tooth headphones through to electro-surgical devices to name a few!


+  6+ years product design experience

+  Driven to create clean, practical design solutions

+  Consumer, industrial & medical product development

+  ISO 13485, ISO 62366 & ISO 14971 regulatory experience

We are very happy with Robert’s work. He's fast, reliable and most importantly an excellent communicator. Robert made sure that he understood the scope of the project and he closely followed our vision for the final product.

Tanja Prlincevic


I offer a full range of development services across the complete product design process; from initial product definition through to design & manufacture. I'm also able to provide specialised support at any stage in your development process;

Design Insight & Market Strategy

A detailed understanding of your user, technologies and market landscape is essential to informing and defining your idea. By developing insights through detailed research activity we create innovative - engaging products.



Typical Design Activities:


+ User Research & Insight Generation

+ Regulatory Standards for CE Certification

+ ISO 13485:2016 Quality Management Systems

+ Market landscaping & Competitor Analysis

+ Human Factors / Ergonomics Assessment to ISO 62366-1:2015


Industrial Design

Aesthetic and functional aspects of the design are explored in order to resolve the design specification. By developing a thorough range of ideas we are able to ensure that all options are considered to fulfil the design requirements.




Typical Design Activities:


+ Concept Development

+ Testing, Prototyping & Iterating Design

+ Design Communication; Sketching, Presentations, Animations

+ Colour, Material & Finish Development

+ Technical Design Evaluation

Design Implementation

Refinement of the design through phases of prototyping and testing enables us to establish a robust product that meets the design intent and is ready for production.



Typical Design Activities:


+ 3D CAD

+ Design for Manufacture (DFM) Analysis

+ Product Testing & Design Verification

+ Finite Element Analysis (FEA)

+ Supplier Sourcing & Production Management

+ Technical File Creation

+ Design History File Maintenance / Development


Recent Work.

Here you will find a selection of some of my recent projects. As a product designer I'm regularly introduced to new design challenges across a broad spectrum of products.

Some of the product areas I’ve worked in:


Consumer electronics / children’s toys & games / medical drug delivery devices / surgical devices / men’s & women's accessories / audio visual equipment / personal protective products / HVAC & filtration / computer peripherals / cookware / drone accessories / extreme sports equipment / bicycle design & accessories and multi-tools.

To discuss future collaboration:


T: +44 (0) 7864 945 921



T: (0) 7864 945 921


Robert Dutton | Freelance Product Design

Copyright © 2019 - All rights reserved.

Cheltenham, UK