Robert Dutton | Freelance Product Design

My name is Robert Dutton. I'm a freelance product designer providing development services in the consumer and medical sectors.

Please explore some examples of my previous work and details of the services I can provide. Contact me today to discuss how I can help add value to you next project.

About Me

Logical. Experienced.

I'm a freelance product designer based in Cheltenham, UK. Over my career I've gained a great deal of experience working with businesses, start-ups and entrepreneurs; developing a wide array of new products.

As a freelance designer I regularly work on brand new ideas and existing product ranges. During that time I've had the opportunity to work on some  interesting new ventures, ranging from wireless headphones to electro-surgical devices. Please get in touch to discuss your new project and how I can help.


Experience and General Info:

8 years product design experience

Highly professional, driven to create clean, practical design solutions

Experience in wide range of sectors, from consumer products through to medical design

ISO:13485, ISO:62366, and ISO:14971 experience for medical device development

Case Studies.

As a product designer I'm well adapted to working on new design challenges across a broad spectrum of product sectors.


Examples of some of the product sectors I have experience working in:

Consumer electronics / children's toys and games / medical drug delivery devices / surgical instruments / men's and women's soft goods / audio-visual equipment / personal protective equipment / HVAC and air filtration products / computer peripherals / cookware / extreme sports equipment.

Product Design Services.

I offer a full range of development services across the complete product design process; from initial concept development through to final manufacture.

Working with a diverse range of clients, I undertake both full product development projects and provide specialised support at key stages. Every project is planned around your unique requirements and my design services are tailored to provide the best possible support.

Design Research and Strategy.

By understanding the needs of people, the market and business, we identify opportunities, reduce risk and plot new design strategies.

During all development projects the creation of a rationalised design specification is the first step to any successful project. Ergonomics, life-cycle analysis and primary research are all used to explain and justify important design decisions.

Design Services:

User research and development of design insights

Regulatory standards and CE certification

ISO 13485:2016 Quality Management systems

Competitor analysis and product positioning

IP searching (Patents, trademarks and registered designs)

Product Design.

By selectively evaluating concepts against the design goals, we develop products with the best technical and commercial prospects.

I offer a full range of conceptual design services to explore and refine the different options to solve your project. From high quality product illustrations that explain important features clearly, to photo-realistic presentation materials for final promotion; I'm driven to deliver exceptional quality across every project.

Design Services:

Conceptual development and product design illustrations

Design communication: Presentation boards and product animations

Colour, material and finish (CMF) development and sample sourcing

3D product visualisations and promotional materials

Ergonomics, anthropometrics and human factors

Graphic design, branding and packaging development

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Design Engineering.

Robust engineering allows us to create working designs faster, improve performance, and lower production costs.

As an experienced design engineer I know the importance of defining design concepts that are feasible to develop and mass produce efficiently. To enable this, design development follows an iterative process, where concepts are rigorously tested and improved to ensure they meet target specifications. Throughout each project design for manufacture and assembly (DfMEA) principles are followed to ensure ease of final production and fast product assembly.

Design Services:

Computer Aided Design (Solidworks 2020)

Rapid prototyping of designs and product testing

Computer Aided Engineering (CAE)

Electronic engineering and prototyping

Regulatory compliance, CE testing and technical file support

Manufacturing support and supplier sourcing

Get in Touch

T: (01242) 379 078


Copyright © Robert Dutton Design. All Rights Reserved

Cheltenham, UK

Get in touch

T: +44 (0)1242 895 276