The Eldon modular watch allows the user to fully customise their design from a variety of removable bezel, watch body, strap and dial designs. Based around a Swiss Ronda quartz movement, the watch is produced from brushed stainless steel and water resistant to 50m.
The technical design of the watch was built around the sourced Ronda movement and incorporated watch components. The modular aspect of the design posed an interesting technical challenge, and specific care was taken to maximise the size the removable bezel and ensure ease of disassembly by the user.
Computer aided design (CAD)
Rapid prototyping and product testing
Design for manufacture and assembly (DfMA)
CAD Development - The modular watch design was modelled in Solidworks ready for prototyping and final production.
CAD Assembly - The final assembly was created around a Ronda swiss movement and several sourced components.
Product Renders - Different material and colourway options were rendered to create photorealistic images of the design intent.
Product Prototyping - The watch was CNC machined and iterated through several cycles before creating the final production design.
Product Marketing - Photographs of the final production product were created to support Eldon's marketing strategy.