Prima Medical provides electro-surgical instruments which have assisted thousands of patients, surgeons, and hospitals worldwide. I worked closely to provide a wide range of product development support; ranging from new product development to marketing support.
Next generation product development, improving device functionality
Engineering analysis to establish feasibility of new designs
Development of new brand identities and design language
Computer aided design (CAD)
Computer aided engineering (CAE)
Rapid prototyping and product testing
Design for manufacture and assembly (DfMA)
3D Product animations and motion graphics
Framing your design problem and the key research that underpins the benefits you provide are essential for communicating the value of any new product. By diving into available market research and creating engaging marketing materials, we helped Prima effectively present their products to prospective investors.
Problem Statement - After exploration of targeted research, we framed Prima's problem statement and quantified it with published data.
During conceptual development, the creation and evaluation of viable design solutions is the aim of the game. By disseminating concepts against their key performance criteria, we present clear options for the client to take forward.
Solving a specific goal to improve the feature set of an existing surgical device, we developed numerous mechanical designs to enable conversations about the best solution to take into the prototyping phases.
Surgical Forceps - To provide variable contact pressure that would limit the total number of surgical forceps needed by the user, we proposed several viable solutions for discussion.
Through first-principle techniques, we establish both the performance limits of the design and target specifications for component parts. By combining this approach with practical testing the final design is fully verified and ready for final production.
When looking at the press-fit assembly of a new surgical scalpel extension, we first established suitable part tolerances to enable a robust final production process. By using these established limits, we were able to simulate the assembly process and gain further confidence that the part stresses would be within acceptable limits.
CAE Analysis - To verify the initial design calculations, computer-aided engineering (CAE) analysis was used to review the part stress prior to prototyping.
Product Prototyping - A wide variety of prototyping processes were used to review concepts and iterate the design before final production.
A brand refresh can sometimes be all that is needed to reach new customers and grow product sales. By creating a new design language and re-brand for Prima's existing product lines, we helped increase attention to their excellent line of products. To further enhance these benefits, we created a 3D promotional video for use at Medica, the medical industry's premier conference and exhibition.
Design Language - Promotional boards showing key product features and marketing messages developed for Prima's existing product range.
3D Promotion Animation - A 3D computer rendered animation we created to further explain Prima's product portfolio and the key benefits they provide.